Branding for The Conran Shop’s Orby Coffee in Gangnam, Seoul, South Korea.
“Orby” is Terrence Conran’s middle name. The logo is animated with the O and R to give a playful and joyful spirit. The “Conran Pacman pattern” was inspiired by an 80’s Conran advert. The logo and the pattern were applied to walls, cups, packaging and other stationery items. 

The feel of the space is clean white, and limited red points colour gives a natural but strong personality. You can also experience the furniture and lighting while drinking your coffee.